VISIT ITSRAMADAN.ORG TO CONTRIBUTE TO THE RAMADAN COMMERCIAL AFTER JUNE 3rd! RAMADAN MUBARAK!

The American Muslim Narrative - on Mainstream Media!

Imagine being able to share a video message with all Americans... Last year we paved the path for making that dream a reality! This year we want to take it further--- a more direct message reaching a wider range of viewers. We are hoping to air the "It's Ramadan" 2016 Commercial in 10 states, with a goal of reaching more than 2,000,000 Americans! 

With your help, a professionally crafted, high quality commercial featuring an American Muslim story will air across the country this Ramadan!

Above you can see the 2015 Commercial that was aired last year.

Taking Control of the Narrative

As stated by Dalia Mogahed, director of research at the Institute for Social Policy and Understanding in Washington D.C., in a recent interview with MSNBC: 

“...Anti-Muslim sentiment is a manufactured political phenomenon and is a domestic issue related to elections and the drum-up to bad decisions like the Iraq war.”

From what we have seen of the 2016 presidential race so far and the Islamophobic climate surrounding the Paris and San Bernardino attacks; on the one-year anniversary of the murders of our three winners at Chapel Hill, it is now more important than ever to be proactive in the telling of our own story. Rather than operating in response to negativity, and taking a reactive approach to events, our goal is to take control of and disseminate our own narrative in the media, and to use it to demonstrate what Islam is all about.

Highlighting the True Message of the Prophet (PBUH)

This year's Commercial aims to present to viewers a personification of the teachings of the Prophet Mohammed (PBUH) during the holiest month in the Islamic calendar.

2,000,000 Impressions (Views) Across America

This Commercial will be aired on Comcast cable TV and online, and seen by viewers who may not be familiar with, or may have an inaccurate and misguided image of, Islam and Muslims. Our goal is to air the Commercial in 10 different states throughout the nation, with a total of 2,000,000 impressions. That means it would reach TWO MILLION people, all of whom will be seeing Islam from a Muslim perspective for a change.

The Reach: Add Your City

Last year, we secured funding to air the Commercial in 3 states: Michigan, New York and Florida. This year, we hope to take it a giant step further and reach at least 10 different states. You can help us do this by sponsoring your zone!

Where Your Contributions Will Be Used

Last year, $30,551 was raised in order to provide 436,686 impressions in Michigan, Florida, and New York. While we would love to have the Commercial aired in every city across the nation,  this will not likely be possible at this point. All contributions received on LaunchGood will be combined in order to air in as many areas as possible.

Donate & Spread the Word!

Please help the Commercial spread to more cities by donating whatever you can, and by using the LaunchGood share tools on this page to let others know about this project. Organizations or businesses that donate can be included in our list of sponsors.

Please Note: The initial fundraising goal for this project is $150,000. We hope to raise $25,000 during this first phase of LaunchGood fundraising.