HELP BRING JOLLY ANIMALS TO LIFE

There is no doubt that Islam has a plethora of prophets, messengers and companions that our children will most definitely love and associate with, but the prohibition of depicting them in image form means our babies and toddlers cannot ‘see’ or ‘play’ with those characters, making it almost impossible for them to build bonds at that young an age.

For the past couple of years, parents and graphic designers Lama and Kais have been putting their hearts and savings into creating the first Jolly Animal. 

Her story is inspired by the verses of Surat Al Baqara. With the advice of Imams and Scholars, we have studied the verses, translations and tafsir (explanation) to create a fable that little kids can enjoy while grasping educational concepts and valuable moral lessons.

The Yellow Cow is ready for production. However, many other animals remain in our sketchbooks and writing pads, and it is only though your support that we can breathe life into them.

Abu Hurairah narrated that Our Prophet (PBUH) said, “When a man dies, his good deeds come to an end except three: ongoing charity, beneficial knowledge, and righteous offspring who will pray for him.” (Muslim)

Help us bring this project to life so we can all be the creators of books, toys and other items that will act as beneficial knowledge. Let's create a brand that parents around the world can use as a stepping stone to bring up righteous offspring. Your donation will go a long way in producing the Yellow Cow board book and plush, as well as creating and developing the rest of the Jolly Animals family.

Pre-order The Yellow Cow book and plush now to get goodies exclusive to our Launchgood campaign!

• Book: A 15 x 15 cm durable cardboard book that should endure the test of baby.
• Plush: An 8 inch yellow bundle of joy that guarantees endless night time cuddles and supportive smiles. (20 cm)
• Limited Edition Plush: A massive 20 inch cow, just like the one in our promo and images! There’s only a limited edition run of 10 of these big ones! (50 cm)

Delivery times will vary based on location. We aim to start shipping in September, and will keep everyone updated with monthly emails on all our progress.

OUR PROMISE

We want to build a brand that matches the ethics of the book it is inspired from. We’re trying our best to do the right thing towards the environment, people producing our products, and children who can’t afford it.

Just like the stories, the Jolly Animals brand is built on good morals, and we only work with producers and contractors that match them

Jolly Animals products will in no way be premium ones. We will work tirelessly to make every book, plush, and any other product as affordable as possible for as many people as possible. And when people can’t afford it, we’ll build portals so people like you, can donate to others who can’t get it.

WHY JOLLY ANIMALS CAME TO BE

In The Holy Quran, Allah uses animals to teach us valuable life lessons. With Jolly Animals, we have decided to do just that with our children though stories inspired by those very animals.

This not only ensures that our children will have the most perfect of cartoon role models, but also gives babies and toddlers a chance to bond with characters that could act as their entryway into the Quran when they are old enough to do so.

THE STORY OF HOW IT ALL BEGAN

Lama’s dream has always been to write children’s books. Expecting her second baby, having a degree in graphic design, and working in childcare, it was no surprise that she took great interest in every children’s book under the sun.

Graced with the excitement of our daughter’s imminent arrival into our life, we set out to get her all the good things we could find. Clothes, toys, and most importantly, story books.

Being a Muslim couple in Australia, we foraged the internet for interesting baby and toddler books with an Islamic flavour. We found a very small number of story books for that age group with characters that our baby can build a bond with at such a ripe age.

Now that our daughter is two years old, her love for cartoon characters has reached new heights. She had a Minnie themed birthday, watches Peppa Pig every morning, listens to Dora songs on repeat and only wears dresses like Sophia. Given that her interaction with those characters came during night time reading and limited TV time, we realised the potential that carefully crafted characters have in shaping our little one’s mind. One day, we got so surprised with how excited she was to go to the doctor but soon found out she wanted to get a sticker ‘like Dora’.

That's when things got serious. Lama's husband Kais, who has an MA in graphic branding and identity, and bright young illustrator Nicola joined to make up the core of the tiny Jolly Animals team.

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BE THE CREATOR OF BENEFICIAL KNOWLEDGE, LET’S MAKE AN ONGOING CHARITY

Help us grow Jolly Animals into a brand that enables little children everywhere to taste of the sweetness of Islam at such a tender age.

Please pre-order now.