Support our campaign today to provide sports hijabs to more aspiring athletes, the leaders of tomorrow!

Did you know that the participation rate of Muslim girls in sports is about half that of their peers? One of the barriers to participation is the lack of modest activewear in the market, to enable movement and activity, without compromising our beliefs. ASIYA has created the first US-based sports hijab, with a variety of styles for different sports and activities.

ASIYA® launched in March 2017, with the mission of helping to enable sports participation and physical activity for Muslim females of all ages. Our innovative fitness fashions and fabrics are easy to move in, to play in, to compete in. 

We are honoring this Ramadan season by launching this campaign to bring the community together around this mission, with the goal of sponsoring 200+ future athletes.

Why Sports?

Sports participation is important for building lifelong leadership skills and self-confidence. In fact, in one survey it was discovered that 94% of women executives participated in sports (Source: EY Women Athletes Business Network & espnW, October 2014). We want all girls to have the opportunity to establish healthy lifestyles and build a foundation for future success.

ASIYA offers three styles of sports hijabs to meet the specific needs of the Muslim female athletes who inspired and designed them.

ASIYA®Lite and ASIYA®Sport are ideal for sports practice or games, with the ASIYA Sport design tailored close to the neck and intended to tuck inside a uniform to avoid inadvertent snags or grabs from other players. 

ASIYA®Fit is ideal for working out with additional coverage in the front.

Designed to stay secure without the need for pins, our stretchy one-size-fits-all sports hijabs have a unique head-band feature inside to hold the hijab tight to the base of the neck. The ASIYA®Sport style now also comes in a Youth size, for girls age 10 and under.

Each style is made from our unique sweat-wicking and breathable soft mesh ASIYA®Cool Technology Fabric, so athletes can stay cool and comfortable while dressing modestly. 

Finally, a line of sports hijabs to help Muslim girls and women alike enjoy all the benefits of playing sports.

We Believe In Modesty — Clothing can represent your beliefs and who you are as a person.

We Believe In Freedom — Clothing should enable your endeavors, not be a barrier.

We Believe In The Power Of Sport — Participation in sports helps set girls up for success as students, community members, and future leaders.

We are in the midst of worldwide dialogue around topics like immigration, what women should and shouldn’t wear, and overall racial equality, questioning how we honor freedom of expression and inclusion. 

At the same time, amazing Muslim female athlete role models are emerging as international sports organizations are lifting their bans on headwear to allow Muslim women to compete in the hijab.

In 2016 we even saw the first-ever US Olympian compete in a hijab, silver medalist Ibtihaj Muhammad (who reportedly chose to pursue fencing because the helmet covered her hair and neck). We want to join these amazing athletes as champions of inclusion and empowerment.

The idea for ASIYA began in the Brian Coyle Community Center gym, in the Cedar-Riverside neighborhood of Minneapolis, where Fatimah Hussein has been helping young Muslim girls gain access to sports and physical activity for the past decade. She founded a non-profit program — G.I.R.L.S. (Girls Initiative in Recreation and Leisurely Sports) — to create girls-only gym time several nights a week. 

As the girls gained self-confidence and a love of sports, they wanted athletic uniforms and apparel that let them compete in public while upholding their religious and cultural beliefs.

In a collaboration with the Cedar-Riverside community and the University of Minnesota, prototype basketball uniforms were developed in 2015, but Fatimah soon realized that a versatile line of sports hijabs — something that wasn’t readily available in the U.S. or anywhere — would create many more opportunities for girls to participate and grow through team play. That realization inspired several generations of prototypes that were tested by the girls to optimize for fit, fabric, and performance. 

Also: Watch the girls run with the World Champion Minnesota Lynx in this recent WCCO-TV story.

Our brand name ASIYA (AH-see-ah) was selected because it’s the name of a highly revered woman from Islamic history, Asiya bint Muzahim, who is known for being courageous and standing up against injustice. We thought she was the ideal role model and champion for our cause.

The young girls you see in this campaign have been an integral part of the product design process and they can’t wait for finished production versions of these sports hijabs to be ready for action. That’s where you come in...   

Contribution Options:

1. Donation -$10 - Thank you for supporting Muslim girls in sports!

2. Sponsor an Athlete - $25 - A sports hijab will be donated to an athlete in need.

3. Buy One, Give One - $50 - Buy a sports hijab for yourself, and a sports hijab will also be donated to an athlete in need.

4. Get a Shirt, Sponsor an Athlete - $55 - Donate a sports hijab to an athlete in need, and we'll send you a high quality sports performance long-sleeve shirt.

5. Donate To a Team in Your Community - $225 - You identify a sports organization or team in your community, and we'll send them 10 sports hijabs in your name!

6. Donate To a Team in Any Community - $225 - Want to sponsor a team, but don't know where there's a need?  We'll identify an organization or sports league that could benefit, and will donate 10 hijabs in your name!

7. Sponsor Two Teams & Get a Shirt! - $500 - Sponsor two teams (20 athletes), and we'll send you a high quality sports performance long-sleeve shirt as a thank you!

Fatimah Hussein, CEO, Co-Founder 

As a Licensed Graduate Social Worker, Fatimah has been dedicated to serving her community in Minneapolis for many years. Recognizing the need for girls-specific physical activities in the Muslim community specifically, she established the non-profit organization Girls Initiative in Recreation and Leisurely Sports (G.I.R.L.S.) in 2008, which provides resources and gym access for girls. Now she’s driven to make sure every Muslim girl who wants to play sports is able to play sports and gain all the lifelong benefits without needing to compromise her cultural beliefs. 

Jamie Glover, President & COO, Co-Founder 

Growing up playing competitive sports through college, including being named All-American Honorable Mention in volleyball, Jamie strongly believes that the court and field are critical classrooms for learning leadership, teamwork, and lessons like how to win with grace and lose with dignity. After ten years managing marketing roles for major brands, she is excited about working on this social venture, using business for good and making a meaningful impact in the world.

May-June 2017: Fundraising! 

June 2017: Manufacturing 

July 2017: Fulfillment - rewards received by the end of July

Your contribution will have a positive impact on helping us reach more girls to  be able to play proud, in their sport hijabs that are easy to move in, to play in, to compete in, and ultimately honor and encourage Muslim women of all ages to experience the benefits of playing sports while upholding their religious and cultural beliefs. Thank you!